Flex Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 980

SWOT Analysis of Flex Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Flex Foods Ltd

Parent Company

Uflex Group


Food processing and products


Food and beverages

Tagline/ Slogan

Excellence: The Natural Way


Preserved foods (frozen/IQF, air dried and freeze dried)



Industrial and household

Target Group

Industries and businesses


High quality and customized product

SWOT Analysis


1. Abundant availability of raw materials
2. Priority sector status for agro-processing given by the central Government
3. Vast network of manufacturing facilities all over the country
4. Vast domestic market


1.Low availability of adequate infrastructural facilities
2.Lack of adequate quality control & testing methods as per international standard
3.Inefficient supply chain due to a large number of intermediaries
4.High requirement of working capital


1.Large crop and material base offering a vast potential for agro processing activities
2.Rising income levels and changing consumption patterns
3.Favorable demographic profile and changing lifestyles


1.Affordability and cultural preferences of fresh food
2. High inventory carrying cost
3.High taxation



1. ADF Foods Ltd
2. Agro Dutch Industries Ltd
3. Bambino Agro Industries Ltd


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