SWOT Analysis of Flex Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Flex Foods Ltd
Food processing and products
Food and beverages
Excellence: The Natural Way
Preserved foods (frozen/IQF, air dried and freeze dried)
Industrial and household
Industries and businesses
High quality and customized product
1. Abundant availability of raw materials 2. Priority sector status for agro-processing given by the central Government 3. Vast network of manufacturing facilities all over the country 4. Vast domestic market
1.Low availability of adequate infrastructural facilities 2.Lack of adequate quality control & testing methods as per international standard 3.Inefficient supply chain due to a large number of intermediaries 4.High requirement of working capital
1.Large crop and material base offering a vast potential for agro processing activities 2.Rising income levels and changing consumption patterns 3.Favorable demographic profile and changing lifestyles
1.Affordability and cultural preferences of fresh food 2. High inventory carrying cost 3.High taxation
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