Indian Extractions Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 559

SWOT Analysis of Indian Extractions Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Extractions Ltd

Parent Company

Nanavati Group


Food processing and products


Food and Beverages

Tagline/ Slogan



Purity and premium taste



Food and beverages: Cooking oil

Target Group

Household women


Excellent oil for cooking and frying

SWOT Analysis


1. One of the oldest and among the first of its kind plant in India for Solvent Extractions

2. IEL is a leading manufacturer of Groundnut de-oiled cakes and refined solvent extracted groundnut and rapeseed oil

3. IEL is one of the leading exporter of deoiled cakes from Indian and also has a well established domestic market

4. The manufacturing facility flexible for a multi crop plant thereby capable of using input of Groundnut, Rapeseed and Soyabean


1. No control on price as product is agro based hence price fluctuate according to commodity market
2. Intense competition from existing brands means limited market share
3. Brand awareness and marketing lesser than some other brands


1. Developing other healthy products

2. Strengthening of IEL portfolios
3. More advertising to tap the urban market and better rural penetration


1. Change in policy of edible oil by the Government

2. The business is subject to various regulations like health department, NGO’s etc.
3. Brand switching amongst food products can affect brand



1. Dhara health

2. Sweekar

3. Saffola


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.