Indian Extractions Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 633
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SWOT Analysis of Indian Extractions Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Extractions Ltd

Parent Company

Nanavati Group

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Purity and premium taste

STP

Segment

Food and beverages: Cooking oil

Target Group

Household women

Positioning

Excellent oil for cooking and frying

SWOT Analysis

Strengths

1. One of the oldest and among the first of its kind plant in India for Solvent Extractions

2. IEL is a leading manufacturer of Groundnut de-oiled cakes and refined solvent extracted groundnut and rapeseed oil

3. IEL is one of the leading exporter of deoiled cakes from Indian and also has a well established domestic market

4. The manufacturing facility flexible for a multi crop plant thereby capable of using input of Groundnut, Rapeseed and Soyabean

Weaknesses

1. No control on price as product is agro based hence price fluctuate according to commodity market
2. Intense competition from existing brands means limited market share
3. Brand awareness and marketing lesser than some other brands

Opportunities

1. Developing other healthy products

2. Strengthening of IEL portfolios
3. More advertising to tap the urban market and better rural penetration

Threats

1. Change in policy of edible oil by the Government

2. The business is subject to various regulations like health department, NGO’s etc.
3. Brand switching amongst food products can affect brand

Competition

Competitors

1. Dhara health

2. Sweekar

3. Saffola


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