JVL Agro Industries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 958
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SWOT Analysis of JVL Agro Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JVL Agro Industries Ltd

Parent Company

JVL Agro Industries Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

Partnership for progress

USP

Wide range of Delicious healthy cooking oils

STP

Segment

People looking for a good quality and healthy edible oils

Target Group

Health conscious, lower and middle class families

Positioning

Delicious, healthy cooking oils that transform home cooked meals to gourmet cuisine

SWOT Analysis

Strengths

1. One of the best refining capabilities, state of art technology, fully equipped modern laboratory
2. Utmost nutritional value and long shelf life
3. The single largest manufacturing Company of hydrogenated vegetable oil in India producing over 300 MT/day

4. The fastest growing and professionally run Company JhunjhunwalaVanaspati Ltd has its strong presence in market with it

Weaknesses

1. Less visibility and market share across country compared to competitors
2. No control on raw material prices as product is agro based
3. Limited number of products and variety

Opportunities

1. Product line extension in foods segment
2. Increasing health consciousness among people
3. Rise in purchasing power of people

Threats

1. People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition

Competition

Competitors

1.Agro Tech foods
2. Mother Diary
3. Cargill India

4. Sanwaria Agro Oils Ltd



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