Kohinoor Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1575
Advertisements

SWOT Analysis of Kohinoor Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kohinoor Foods Ltd

Parent Company

Kohinoor Foods Ltd

Category

Food processing and products

Sector

Food and beverages

Tagline/ Slogan

The taste of authenticity

USP

True Indian Flavor

STP

Segment

Food processing

Target Group

Customers looking for true Indian food that is easy to cook

Positioning

Best Indian foods

SWOT Analysis

Strengths

1. Large storage capacity for basmati rice
2. Specialized paddy procurement procedure
3. High production capacity
4. Self-sufficient power generation capacity

Weaknesses

1. Intense competition means limited market share

2. The reach of the brand is limited compared to market leaders

Opportunities

1. Access to global markets
2. Vast domestic market
3. Rising income levels

Threats

1. High inventory carrying costs
2. High taxation
3.Unfavorable govt policies affect business

Competition

Competitors

1.Jagdamba Foods Ltd
2. KRBL Ltd
3. Lakshmi Energy and Foods Ltd



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.