Hillock Agro Foods India Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of Hillock Agro Foods India Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hillock Agro Foods (India) Limited

Parent Company

Hillock Agro Foods (India) Limited

Category

Food processing and products

Sector

Food and beverages

Tagline/ Slogan

Experience Certainty

USP

Raw material for fast food

STP

Segment

Household and individual

Target Group

Consumers preferring fast food

Positioning

Pioneer in quality

SWOT Analysis

Strengths

1. Easy penetration in rural markets due to competitive pricing
2. Priority sector status given by central government
3. Massive network of manufacturing facilities
4. Vast domestic market

Weaknesses

1. Inadequately developed linkages between R&D and industry
2. Supply chain issues
3. Lack of adequate quality control and testing methods compared to global players

Opportunities

1. Bulky crop and material base offering a vast potential for agro processing activities
2. Setting of SEZ/AEZ and food parks
3.Opening of global markets

Threats

1. Loss of trained manpower
2. Competition from global players
3. High inventory carrying cost

Competition

Competitors

1.Hatsun Agro Products Ltd
2.Sugam Agro-Tech Ltd
3.SYP Agro Foods Ltd


The table above concludes the Hillock Agro Foods India Limited SWOT analysis along with its marketing strategy and brand parameters.

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