Goodricke Group SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1057

SWOT Analysis of Goodricke Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Goodricke Group Ltd

Parent Company

Camellia Plc Group Company


Food processing and products


Food and Beverages

Tagline/ Slogan



Excellent orthodox and CTC tea from Dooars, Darjeeling and Assam



People looking to have excellent quality tea

Target Group

Middle and upper class


Offering different blends of tea from Darjeeling, Assam, etc.

SWOT Analysis


1.  The company has 17 existing tea gardens owned by 8 Sterling Tea Companies

2. A good heritage and reputation stand for it as it was started around 1800s

3. The group is involved in many CSR activities which improves its brand visibility

4. It is backed by Camellia Group which is globally renowned


1. Highly fragmented market in India
2.It is labor-intensive industry and has associated issues like unorganized nature of small growers
3.Difficulties in introduction of mechanization of field operations due to topographical and quality limitations


1. Good awareness level world over as to the health attributes of tea leading to growing demand for good
2. Narrowing down of the gap between supply and demand due to increased growth rate of consumption in the major producing countries


1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.



1. Tata Global Beverages Ltd
2. Warren Tea Ltd.

3. Arcuttipore Tea Co Ltd


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.