Bajaj Hindusthan Limited SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1313
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SWOT Analysis of Bajaj Hindusthan Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bajaj Hindusthan Limited

Parent Company

Bajaj Group

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

Gaon se Global

USP

Best color standard sugar

STP

Segment

Industrial, Small Business, High and Low Income Households

Target Group

High and Low income household

Positioning

Best quality

SWOT Analysis

Strengths

1. India is second largest producer of sugar in the world after Brazil therefore a great company

2. Also supports downstream industries by providing raw material
3. Sugarcane farming is the most profitable cash crop in india
4. Focal point of socio-economic development of rural India

5. One of the biggest brand name parent company backing

Weaknesses

1. Most co-operatives find it difficult to pay for the sugarcane supplied by farmers
2. Most mills use old technology resulting in low production

Opportunities

1. High value of by-products
2. High potential to increase productivity of cane and sugar recovery rate
3. New technology available for production

Threats

1. Vulnerable to political interest
2. Ground water availability for irrigation
3. Unhealthy competition between members of the society

Competition

Competitors

1.BalrampurChinni Mills Ltd.
2. Andhra Sugars Ltd.
3.Dhampur Sugar Ltd



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