Rana Sugars Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 825
Advertisements

SWOT Analysis of Rana Sugars Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rana Sugars Ltd

Parent Company

Rana Sugars Ltd

Category

Food Processing and products

Sector

Foods and Beverages

Tagline/ Slogan

Thinking outside the cube

USP

One of the largest integrated sugar manufacturing companies in India

STP

Segment

Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers

Positioning

Driving clean revolution in Sugar industry

SWOT Analysis

Strengths

1. Located in Punjab, the company is at an advantage as Punjab is a sugar-deficit state. Also, the yield per hectare in Punjab is more.

2. Rana Sugars Ltd.  is the first company in the North India which has set up a Co-generation Power Project which was commenced production during March 2002
3. Rana Sugars Ltd. has forayed into number of related businesses including Sugar, Alcohol, Power Generation and Textile Sector and even information technology to achieve diversification and minimize risks

4. It is actively involved with the farming community in order to improve yields and quality of sugarcane

Weaknesses

1. Company has a carrying cost of large sugar stocks and suffers from low sugar recovery cost as well
2. Not announcing dividends due to losses reduces the investors’ confidence in the company
3. Over reliance on Sugar products makes the company vulnerable to price fluctuations in the Sugar industry

Opportunities

1. Decontrol of Sugar industry which is under discussion would improve the stability of the industry and will increase the profits of sugar companies
2. Petroleum Ministry has implemented mandatory 5% ethanol blending in petroleum, which provides an alternative market to producers
3. Information Technology skills of the company would enhance the export capabilities of the company once the export of sugar would be opened in India

Threats

1. Higher purchase price of sugarcane as compared to sugar sale
Prices and increase in financial cost due to higher rate of interest would harm the company’s profitability
2. Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis
3. Continuing Losses may compel the company to close down its sugar operations

Competition

Competitors

1. Balrampur Chini Mills

2. Upper Ganges Sugar & Industries

3. Bajaj Hindusthan

4. Shree Renuka Sugars

5. Sakthi Sugars

6. Simbhaoli Sugars

7. Dhampur Sugar Mills

8. DCM Shriram Industries



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.