SWOT Analysis of Belapur Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Belapur Industries Ltd
Belapur Industries Ltd.
Food Processing and products
Foods and Beverages
Prominent player in the sugar industry in India
Industrial users of Sugar and related products
Sugar Brokers and Wholesalers
A big player in the sugar industry in India
1. The company has a sugar plant in the Ahmednagar district of Maharashtra 2. Ventured into various businesses including cultivation of grapes and other agricultural products, dairy and ethanol 3. Involved in co-generation of electricity with a steel plant
4. Strong operations in Maharashtra India
1. Company is continuing with losses due to excess dependence on Monsoon and not developing sustainable alternatives 2. Not announcing dividends due to losses reduces the investors’ confidence in the company
3. Over reliance on Sugar products makes the company vulnerable to price fluctuation in the Sugar industry
1.Exponential increase in Sugar consumption around the world ensures that demand of sugar would exceed its supply
2. Decontrol of Sugar industry which is under discussion would improve the stability of the industry and will increase the profits of sugar processing companies 3. Venture into alternate sources of generating power provides a huge opportunity to the company
4. Petroleum Ministry has implemented mandatory 5% ethanol blending in petroleum, which provides an alternative market to producers
1. Diversion of Sugarcane towards Fodder in Maharashtra, which is the home market of Belapur Industries Ltd., may affect its profitability in the long run
2.Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis
3. Deregulation of Sugar industry may force the company to incur more labor cost as under this proposal, farmers will be paid the salary and a 70 per cent share of the value realized from sugar and other by-products.
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