Belapur Industries Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 720
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SWOT Analysis of Belapur Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Belapur Industries Ltd

Parent Company

Belapur Industries Ltd.

Category

Food Processing and products

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Prominent player in the sugar industry in India

STP

Segment

Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers

Positioning

A big player in the sugar industry in India

SWOT Analysis

Strengths

1. The company has a sugar plant in the Ahmednagar district of Maharashtra
2. Ventured into various businesses including cultivation of grapes and other agricultural products, dairy and ethanol
3. Involved in co-generation of electricity with a steel plant

4. Strong operations in Maharashtra India

Weaknesses

1. Company is continuing with losses due to excess dependence on Monsoon and not developing sustainable alternatives
2. Not announcing dividends due to losses reduces the investors’ confidence in the company

3. Over reliance on Sugar products makes the company vulnerable to price fluctuation in the Sugar industry

Opportunities

1.Exponential increase in Sugar consumption around the world ensures that demand of sugar would exceed its supply

2. Decontrol of Sugar industry which is under discussion would improve the stability of the industry and will increase the profits of sugar processing companies
3. Venture into alternate sources of generating power provides a huge opportunity to the company

4. Petroleum Ministry has implemented mandatory 5% ethanol blending in petroleum, which provides an alternative market to producers

Threats

1. Diversion of  Sugarcane towards Fodder in Maharashtra, which is the home market of Belapur Industries Ltd., may affect its profitability in the long run

2.Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis

3. Deregulation of Sugar industry may force the company to incur more labor cost as under this proposal, farmers will be paid the salary and a 70 per cent share of the value realized from sugar and other by-products.

Competition

Competitors

1. Sakthi Sugars Limited

2. Dhampur Sugar Mills Ltd.

3. Kesar Enterprises Limited

4. Simbhaoli Sugars Limited



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