Tyroon Tea Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1744
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SWOT Analysis of Tyroon Tea Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tyroon Tea Company

Parent Company

Tyroon Tea Company

Category

Food Processing and Products

Sector

Food and Be averages

Tagline/ Slogan

-

USP

Quality CTC and Orthodox teas

STP

Segment

All users of Tea

Target Group

Wholesalers and Institutional buyers of Tea Products

Positioning

Quality tea from Assam

SWOT Analysis

Strengths

  1. Strong back end integration, it plants as well as process the tea
  2. Very large installed capacity of tea factory of 1.5 million  kg/annum
  3. Operates its own wholesale outlets at Indore, Jaipur, Kanpur, Allahabad
  4. Have a diversified portfolio of investments in various industries
  5. Estates located in quality tea producing belts in Jorhat district in Assam

Weaknesses

  1. No technology has been imported from abroad and the company thus lacks operational efficiencies
  2. The Industry is highly labour intensive. The  wages  of  workers  are
  3. determined  according  to periodic wage settlement  agreements and company ends up paying higher labor cost

Opportunities

  1. Efforts being made towards technology absorption, adaptation and innovation which will increase efficiency of production
  2. Reduction in energy consumption by the installation of proper voltage controlling equipment’s will help in cost reduction
  3. Export to other south east Asian countries

Threats

  1. GOI gave notice to surrender its land
  2. Highly seasonal industry and thus demand fluctuates and capacity is not utilized fully
  3. Other beverages like coffee, juices and other regional traditional drinks pose a threat to the demand for tea products
  4. The industry is subjected to stringent labour laws
  5. Shortage of labour during peak season is a cause of concern

Competition

Competitors

  1. Assam Company (India) Ltd.
  2. Bombay Burmah Trading Corporation Ltd.
  3. CCL Products India Ltd.
  4. Goodricke Group Ltd.
  5. Tata Coffee Ltd.



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