SWOT Analysis of Pioneer Agro Extracts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Pioneer Agro Extracts
Pioneer Industries Limited
Food processing and products
Foods and Beverages
Common Household name in Punjab: Ishwar Ghee
All users of edible oil
Lower end price conscious users of edible oil
Value for money, high quality edible oil
1. Company produces quality products and has equipped its plant with highly sophisticated equipment to ensure that the products satisfy the international quality parameters
2. The qualitative value and competitive pricing of Its famous brand, Ishwar Ghee, makes it a natural choice of the masses 3. Its marketing is supported by a strong supply chain comprising 350 distributors and 6,000 plus retail points that encompasses the whole of the northern region of India. 4. Company enjoys strong brand recall in Punjab & rest of the North Indian states and has one most become a common household name 5. Company has its own fleet of lorry truck and all its products are delivered at the doorsteps of dealers
1. Excessive focus on North Indian states only
2. Could not convey the other benefits of its products apart from the quality as focus is much on sales promotion and push marketing
1. Benefits can be derived as a result of the efforts like product improvement, product development, import substitution etc.
2. Research and Development activities can be carried out in future to achieve greater efficiency in production techniques, 3. Venture into markets other than the north Indian states and exports to neighboring countries
1. Intense competition from other major player in the edible oil segment and increasing capacity of competitor bottlers
2. Not declaring dividends instead of making profits may hamper investor confidence in the future prospects of the company
3. Regional players with a low cost structure and lower quality are posing huge threat to the overall profitability of the company
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