Parle Mango Bite SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3464
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SWOT Analysis of Parle Mango Bite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mango Bite

Parent Company

Parle

Category

Confectionary

Sector

Food Products

Tagline/ Slogan

Mango Bite goli mast boli; Aam ki raseeli goli enjoy very slowly

USP

India's first mango candy

STP

Segment

Children looking to have a  chocolate which is high in quality and moderately priced

Target Group

Children Lower, middle class

Positioning

Mango candy for people to enjoy

SWOT Analysis

Strengths

1.Strong brand name

2.Good Availability

3.Popular among kids from long time due to its smooth mango flavor

Weaknesses

1.Reducing brand presence in urban areas

2.Confectioneries/Candies becoming less popular

Opportunities

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

4.Different variants as per mango varieties like Kaccha Mango already in market

Threats

1.Threat from other confectionary products, toffees

Competition

Competitors

1.ITC Confectionery

2.Cadburys

3.Mango Mood

 

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