MDH Spices SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6397

SWOT Analysis of MDH Spices with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MDH Spices

Parent Company

Mahashian Di Hatti


Food processing and products


Foods and Beverages

Tagline/ Slogan

Asli Masaale Sach Sach MDH


Unique traditional blends of spices



All users of Spices

Target Group

Users of Traditional spices


Traditional spices of India

SWOT Analysis


1. The MDH brand name is very well known throughout India
2. It has a huge network of over 1000 wholesalers and over 400,000 retail dealers in India
3. The company has been involved in several charitable and social activities through its sister organization  which maintains trust amongst its loyal customer base
4. MDH has become synonymous with the category of spices itself, its campaign “ Asli Masale Sach Sach”, is one of the most recalled campaign
5. Focusing on traditional family values of India, company enjoys huge brand recall
6. MDH has automated machines, with a capacity of producing 30 tons of packaged spices in a day


1. Being an unlisted company in the stock market, company has limited options to generate equity for expansion plans

2. Recall of its products due to alleged contamination

3. Over reliance on an exclusive brand ambassador which is the owner of the company


1. Venture into ready to eat food segment present a huge opportunity for MDH
2. MDH has also ventured into manufacturing and selling incense sticks, Hing, toothpowder and soya, which increases its presence and encourages more shelf space and cross selling for its products
3. Listing the company under a stock exchange will open up huge avenues of capital for the company to support its expansion plans and allows it to venture into new businesses


1. Company may remain complacent about its dominating market share, and might lose out to its competitors
2. Intervention of Government viz-a-viz import & export of spices is  causing upheavals in the market hence affecting both demand and  price
3. Constant increase in costs in terms of raw material inputs, services, power and fuel. The huge surge in costs continues to be a point of concern for the Company



  1. Vallabhdas Kanji Limited
  2. Sona Spices
  3. Sahiba Spices
  4. Unique Organics Limited
  5. Kohinoor Foods Limited


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