Parle Melody SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5514
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SWOT Analysis of Parle Melody with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Melody

Parent Company

Parle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Melody khao khud jaan jao; Melody hai chocolaty

USP

Caramel with chocolate filling

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

The most chocolaty chocolate

SWOT Analysis

Strengths

1.Big brand name Melody

2.Good advertising

3.Excellent reach and distribution

4.Famous for its rich taste

Weaknesses

1.Product storage and quality deterioration

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Parle's successful brand

Threats

1.Other branded and local chocolate manufacturers 2.Sweets as substitutes

Competition

Competitors

1.Cadburys Eclairs

2.Other Brand's eclairs



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