SWOT Analysis of JK Sugars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
JK Sugars Ltd
Food and Beverages
Known for production of high quality crystal white sugar
Industrial users of sugar and sugar related products
Sugar brokers, wholesalers and food processing industries
Producer of high quality crystal white sugar
1. Plant located in rich sugarcane belt of Uttar Pradesh.
2.Well known as a supplier of quality sugar.
3.It has a good brand image in the market.
4.The company works closely with around 80,000 cane growers.
1.Volatility in sugarcane prices. 2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS).
1.Scope for technology upgradation. 2.Opportunities in terms of export to new emerging markets.
1.Vulnerable to political interests 2.Being in an agro based Industry, inherent risks of the vagaries of monsoon and other natural calamities.
Browse marketing analysis of more brands and companies similar to JK Sugars. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.