JK Sugars SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 629
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SWOT Analysis of JK Sugars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JK Sugars

Parent Company

JK Sugars Ltd

Category

Food processing

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Known for production of high quality crystal white sugar

STP

Segment

Industrial users of sugar and sugar related products

Target Group

Sugar brokers, wholesalers and food processing industries

Positioning

Producer of high quality crystal white sugar

SWOT Analysis

Strengths

1. Plant located in rich sugarcane belt of Uttar Pradesh.

2.Well known as a supplier of quality sugar.

3.It has a good brand image in the market.

4.The company works closely with around 80,000 cane growers.

Weaknesses

1.Volatility in sugarcane prices.
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS).

Opportunities

1.Scope for technology upgradation.
2.Opportunities in terms of export to new emerging markets.

Threats

1.Vulnerable to political interests
2.Being in an agro based Industry, inherent risks of the   vagaries of monsoon and other natural calamities.

Competition

Competitors

1.Sakthi Sugars Limited

2.Shree Renuka Sugars Limited

3.KM Sugar Mills Ltd.

4.Modi Sugar Mills



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