Freshtrop Fruits SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1239
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SWOT Analysis of Freshtrop Fruits with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Freshtrop Fruits Ltd

Parent Company

Freshtrop Fruits Ltd.

Category

Food Processing

Sector

Food and beverages

Tagline/ Slogan

Good to eat-Good and safe for health

USP

Well known as a supplier of fresh and good quality fruits

STP

Segment

Businesses in europe

Target Group

Supermarkets, Retail stores and wholesalers in Europe

Positioning

Fresh and good quality Fruits

SWOT Analysis

Strengths

1. Pioneering role in establishing exports of grapes and pomegranates from India to Europe. 
2. State of the art juice processing plant at Nasik, Maharashtra
3. Systematic and thorough approach to food safety

4. Investments in technology like mechanized packing systems, post-harvest facilities etc.

5.Focus on building and maintaining networks of growers at several different locations has enabled it to become a consistent and dependable supplier.

Weaknesses

1.Agriculture remains inefficient and is vulnerable to climatic changes.
2.Pests can affect produce and create a lot of problems.

Opportunities

1.FFL is banking on the growth of Supermarkets in India, in which fresh produce is an integral part of a typical grocery retail chain.
2.FFL expects significant growth in export volumes in Europe.
3.Untapped markets in other parts of the world

Threats

1. Cyclical business-FFL predominantly deals in the exports of pomegranates and grapes making it a seasonal venture. The revenues of the company are accrued in two quarters of April-June and Jan-March.
2.FFL has been facing margin pressures from the local traders who create a price spiral, by rigging the prices of the fresh produce.
3.The entry barriers in terms of technology, capital investment etc. being low in this business, several larger players such as Godrej, ITC may enter which may intensify the competition in future.

Competition

Competitors

1.M.S.Y  T raders, India

2.Green Fresh Agro Exports Private Limited

3.Aga Fruits (P) L TD

4.Capricorn Food Products India Ltd



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