Bambino Agro Industries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1654
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SWOT Analysis of Bambino Agro Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bambino Agro Industries Ltd

Parent Company

Bambino Group

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Pioneer in vermicelli, its name is associated with vermicelli

STP

Segment

Households/chefs/restaurants

Target Group

Targets the Middle class mainly

Positioning

Provider of fresh and good quality food products

SWOT Analysis

Strengths

1. Pioneered and introduced vermicelli in India.
2. Innovative range of products.
3. Well known for its quality.

4.Good Brand Recall
5. Active and extensive R&D activities with substantial investments in it.

6. Very competent and skilled sales team.

Weaknesses

1.Limited global presence as compared to global leaders in the segment.
2.Dependence majorly on domestic market is a concern.

Opportunities

1.Strategic Acquisitions and global tie-ups to enhance its market presence

2. Growing Retail Sector in UAE and Middle East which can be tapped for growth.

Threats

1. Competition from global players.

2. FDI in retail allowing international brands

Competition

Competitors

1.MTR Foods Ltd.

2.HSM Foods International

3.ITC Limited

4.DFM Foods Ltd


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