ADF Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2860

SWOT Analysis of ADF Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ADF Foods

Parent Company

ADF Foods Ltd


Food Processing


Food and Beverages

Tagline/ Slogan

Feeding the world


Pack and preserve the rich authentic Indian taste in the form of quality products and send it all across the globe



People who like the taste of indian spices and Indian cuisine.

Target Group

Middle and upper class


Rich authentic Indian taste in the form of quality products

SWOT Analysis


1.One of thetop 3 companies in the world in the Ethnic Indian Foods Segment.
2. It has a strong and active R&D unit which is continuously engaged in adding new products to its product portfolio.

3. Company has several tie-ups in UK, US, Middle East, Australia, Canada and Asia, to ensure extensive distribution of products.

4. It has won the Best Overall Exporter of the Year Award (SME Sector) 2008-09 by DHL - CNBC International Awards.


1.High requirement of working capital.
2.Divergent food habits of people in the global market affects demand.


1.Opportunities in terms of expanding their product portfolio
2. Introducing all their brands in all the global markets where they have a presence.


1.Affordability and cultural preferences of fresh food
2.High inventory carrying cost.



1.MVJ Foods (India) Private Limited

2.Mathewsons Exports and Imports Private Limited

3.Foods and Inns Ltd

4.Chordia Food Products Ltd(NDA)


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