Srinivasa Hatcheries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1277
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SWOT Analysis of Srinivasa Hatcheries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Srinivas Hatcheries

Parent Company

SH Group

Category

Food processing

Sector

Food and Beverages

Tagline/ Slogan

Hatching success

USP

Known for quality and hygiene

STP

Segment

Industry/people looking for savory meat products

Target Group

Quality Hygiene conscious industries and people

Positioning

One of the best Poultry Breeding Companies adopting international standards of quality, hygiene and efficiency.

SWOT Analysis

Strengths

1. One of the best Poultry Breeding Companies

2.Adopts international standards of quality, hygiene and efficiency.
3. Free consulting services and training support to poultry farmers as a part of its CSR policy.
4. SHL is equipped with advanced facilities like ELISA equipment for microbiological work and NIR equipment for quick feed analysis.

Weaknesses

1. Rising Housing costs
2.Skill deficit in terms of very few veterinary colleges in India
3.Rising rates of feed, particularly soyabean and maize.

Opportunities

1.Banning forward trading in poultry feed such as maize and soyabean
2.Vast untapped potential as currently the main target group is urban India.
3.Renewed focus of diet planners to address nutritional deficiencies like proteins and Vitamin A for which poultry is well suited.

Threats

1.Threat of disease outbreak
2.Protection to domestic poultry markets withdrawn .

Competition

Competitors

1.Nutric Agrovet (P) Ltd

2.Pioneer Feeds And Poultry Products Pvt Ltd

3.Souza Hatcheries

4.Raj Breeders & Hatcheries Pvt Ltd



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