SWOT Analysis of Srinivasa Hatcheries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Known for quality and hygiene
Industry/people looking for savory meat products
Quality Hygiene conscious industries and people
One of the best Poultry Breeding Companies adopting international standards of quality, hygiene and efficiency.
1. One of the best Poultry Breeding Companies
2.Adopts international standards of quality, hygiene and efficiency. 3. Free consulting services and training support to poultry farmers as a part of its CSR policy. 4. SHL is equipped with advanced facilities like ELISA equipment for microbiological work and NIR equipment for quick feed analysis.
1. Rising Housing costs 2.Skill deficit in terms of very few veterinary colleges in India 3.Rising rates of feed, particularly soyabean and maize.
1.Banning forward trading in poultry feed such as maize and soyabean 2.Vast untapped potential as currently the main target group is urban India. 3.Renewed focus of diet planners to address nutritional deficiencies like proteins and Vitamin A for which poultry is well suited.
1.Threat of disease outbreak 2.Protection to domestic poultry markets withdrawn .
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