Srinivasa Hatcheries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1237

SWOT Analysis of Srinivasa Hatcheries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Srinivas Hatcheries

Parent Company

SH Group


Food processing


Food and Beverages

Tagline/ Slogan

Hatching success


Known for quality and hygiene



Industry/people looking for savory meat products

Target Group

Quality Hygiene conscious industries and people


One of the best Poultry Breeding Companies adopting international standards of quality, hygiene and efficiency.

SWOT Analysis


1. One of the best Poultry Breeding Companies

2.Adopts international standards of quality, hygiene and efficiency.
3. Free consulting services and training support to poultry farmers as a part of its CSR policy.
4. SHL is equipped with advanced facilities like ELISA equipment for microbiological work and NIR equipment for quick feed analysis.


1. Rising Housing costs
2.Skill deficit in terms of very few veterinary colleges in India
3.Rising rates of feed, particularly soyabean and maize.


1.Banning forward trading in poultry feed such as maize and soyabean
2.Vast untapped potential as currently the main target group is urban India.
3.Renewed focus of diet planners to address nutritional deficiencies like proteins and Vitamin A for which poultry is well suited.


1.Threat of disease outbreak
2.Protection to domestic poultry markets withdrawn .



1.Nutric Agrovet (P) Ltd

2.Pioneer Feeds And Poultry Products Pvt Ltd

3.Souza Hatcheries

4.Raj Breeders & Hatcheries Pvt Ltd


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