SWOT Analysis of Rasoi Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Trusted Household name for over 50 years
Trusted for its quality
People who are looking for good quality vanaspati, oil, pickles etc. at reasonable prices
Quality and hygiene conscious home makers-middle and upper middle class
High quality products suited to the tastes of the consumers
1. One of the oldest and best run Vanaspati operation under a single unbroken ownership. 2. Strong CSR activities in the form of Manoj modi Foundation Dialysis centre. 3. It is well known and trusted for its quality. 4. It has been in operation for over 100 years, hence is trusted for quality.
1.Low advertising and visibility. 2.Low penetration in the food processing industry.
1. Opportunities in terms of expanding product portfolio like Ready to eat segment. 2.Explore global markets.
1.Highly competitive industry. 2.A large number of domestic as well as multinational players.
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