Parle Monaco Smart Chips SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2436
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SWOT Analysis of Parle Monaco Smart Chips with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle Monaco Smart Chips

Parent Company

Parle

Category

Wafers

Sector

Food Products

Tagline/ Slogan

Smart khao smart raho; Ab taste ka maza bina dare

USP

Not fried chips

STP

Segment

Health conscious people

Target Group

All age groups Lower, middle class people

Positioning

Wafers for people who want to be healthy

SWOT Analysis

Strengths

1. Excellent branding and advertising

2.Excellent distribution and availability

3. Celebrity brand ambassador

4.Low fat chips

Weaknesses

1. Many competitors in this segment

2.Not too many flavors

3.Storage issues

Opportunities

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from local substitute snacks

Competition

Competitors

1.Haldirams low fat snacks



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