Parle Full Toss SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3245
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SWOT Analysis of Parle Full Toss with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle Full toss

Parent Company

Parle

Category

Wafers

Sector

Food Products

Tagline/ Slogan

Asli magic to isme hai

USP

Spicy snack

STP

Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income

Positioning

The snack with the magical taste

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

1.High fat and cholesterol in potato wafers

2.Storage

Opportunities

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from local substitute snacks

2.Boycott by health conscious people

Competition

Competitors

1.Lays

2.Bingo

3.Haldirams

4.Kurkure

5.Local wafers



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