Parle Full Toss SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3405
Advertisements

SWOT Analysis of Parle Full Toss with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle Full toss

Parent Company

Parle

Category

Wafers

Sector

Food Products

Tagline/ Slogan

Asli magic to isme hai

USP

Spicy snack

STP

Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income

Positioning

The snack with the magical taste

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

1.High fat and cholesterol in potato wafers

2.Storage

Opportunities

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from local substitute snacks

2.Boycott by health conscious people

Competition

Competitors

1.Lays

2.Bingo

3.Haldirams

4.Kurkure

5.Local wafers


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Parle Full Toss. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: