Priyagold Fresh Fizzy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1394
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SWOT Analysis of Priyagold Fresh Fizzy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Fresh Fizzy

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Attractive and enticing packaging

STP

Segment

Apple based fizz drink

Target Group

Teenagers and Youth – Male-Middle Income category

Positioning

Apple based fizz drink for youth

SWOT Analysis

Strengths

1. Available in different sizes such as 250ml,500ml and 1litre

2.Attractive packaging wrap around the product

3.Competitive price points for various sizes

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand

Weaknesses

1.Low brand recognition among consumers

2.Less product differentiation with competitor product

Opportunities

1. Opportunity to enhance brand image and repositioning through increased marketing communication advertising

2.Opportunity to improve sales through combo offers with other Priyagold products

Threats

1.Competitor - Appy Fizz has market leader position and dominant market share and has become synonymous with Apple based Fizz drink

2.Very difficult for Fresh Fizzy to create awareness and customer retention in the face of increased competition

Competition

Competitors

1.Appy Fizz

2. Pepsi

3. Coca Cola


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