Priyagold Fresh Gold Juices SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2206
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SWOT Analysis of Priyagold Fresh Gold Juices with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Fresh Gold Juices

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Packaged fresh juice at cheap price

STP

Segment

Fresh Juice-Packaged segment

Target Group

Young adults, health conscious buyers – middle income segment

Positioning

Packaged fruit juice for the value conscious customer

SWOT Analysis

Strengths

1. Attractive packaging

2.Competitive price points

3.Available in variety of flavors

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand

Weaknesses

1.Limited brand recall and brand awareness among customers

2.Less retail shelf space compared to leading players

3.Not so good marketing communications in the past have damaged the growth potential

Opportunities

1. Opportunity to market in new geographies of South East Asian Countries

2.2 for 1 promotions may enhance sales volume and increase the number of first time users

Threats

1.Intense competition from foreign brands

2.It may be very difficult to disassociate rival brands from the image of first choice of packaged fruit juice

Competition

Competitors

1.Tropicana

2.Real Juice



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