Priyagold Snakker SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2268
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SWOT Analysis of Priyagold Snakker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Snakker

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Wafer Chocolate at cheap price

STP

Segment

Wafer Chocolate

Target Group

Teen and Young adults – middle and lower income

Positioning

Wafer chocolate at competitive price

SWOT Analysis

Strengths

1. Attractive packaging and labeling

2.Competitive prices catch the eye of value conscious buyer segment

3.Innovative marketing promotion campaigns such as “Priyagold Snakker Contest” have resulted in better recognition

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand

Weaknesses

1.Ppoor visibility amidst hefty competition in the wafer chocolate segment

2.Limited brand recognition and awareness among consumers

3.Little product differentiation compared to similar products from more established players

Opportunities

1. Opportunity to rebrand and reposition the product so as to attract the attention of youth – its target segment

2.Trade relations needs to be improved and attractive value proposition has to be offered to distribution partners so that product visibility and availability is enhanced

Threats

1. Competitors have better visibility and brand recognition that may wipe away Snakker

2.Competitors have much bigger advertising budget which cannot be matched

Competition

Competitors

1.Kitkat

2.Perk



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