Priyagold Treat SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 960

SWOT Analysis of Priyagold Treat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Treat

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Fruit drink at cheap price



Packaged fruit drink

Target Group

Teen and Young adults – middle and lower income


Packaged fruit drink for the masses

SWOT Analysis


1. Available in different sizes such as 200ml tetrapacks,200ml,250ml 1l and 1.5l

2.Attractive packaging options available

3.Competitive price to attract value conscious consumers

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand


1.Limited visibility and shelf space in retail outlets

2.Lesser brand recognition and awareness among consumers

3.Not much product differentiation from competitors


1. Opportunity to enhance volume growth through promotions such as bulk offers

2.Good export opportunity to African region


1.Taste perception of competitor products is better amongst consumers

2.Its very difficult to match the distribution capabilities of competitors who have made a mark in the segment





3. Maaza

The table above concludes the Priyagold Treat SWOT analysis along with its marketing strategy and brand parameters.


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