Priyagold Treat SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 791
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SWOT Analysis of Priyagold Treat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Treat

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Fruit drink at cheap price

STP

Segment

Packaged fruit drink

Target Group

Teen and Young adults – middle and lower income

Positioning

Packaged fruit drink for the masses

SWOT Analysis

Strengths

1. Available in different sizes such as 200ml tetrapacks,200ml,250ml 1l and 1.5l

2.Attractive packaging options available

3.Competitive price to attract value conscious consumers

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand

Weaknesses

1.Limited visibility and shelf space in retail outlets

2.Lesser brand recognition and awareness among consumers

3.Not much product differentiation from competitors

Opportunities

1. Opportunity to enhance volume growth through promotions such as bulk offers

2.Good export opportunity to African region

Threats

1.Taste perception of competitor products is better amongst consumers

2.Its very difficult to match the distribution capabilities of competitors who have made a mark in the segment

Competition

Competitors

1.Frooti

2.Slice

3. Maaza



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