Dabur Glucose D SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3942
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SWOT Analysis of Dabur Glucose D with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Glucose-D

Parent Company

Dabur

Category

Food Products

Sector

Food Products

Tagline/ Slogan

Sar se paon tak zabardast energy, More glucose more energy

USP

Contains nutrients, salts and glucose for giving energy

STP

Segment

Young sporty people looking for an energetic drink

Target Group

All age groups Lower, middle class people

Positioning

Extra energy to start your day

SWOT Analysis

Strengths

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Not good for diabetic patients

Opportunities

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Threats

1.Threat from locally made nimbu pani

Competition

Competitors

1.Glucon-D

2.Nimbooz


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