Starbucks SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5960
Advertisements

SWOT Analysis of Starbucks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star Bucks

Parent Company

Star Bucks

Category

Coffee joints

Sector

Food Products

Tagline/ Slogan

Romancing the bean

USP

Commitment to the highest quality coffee in the world

STP

Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

A place where you can have a great coffee along with a great experience

SWOT Analysis

Strengths

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3.Excellent ambience and service

4.Biggest and most popular coffee outlet in the world

5.Has own brands of food products and coffee

6.Globally most recognized brand name

7. One of the strongest franchises in the world with more than 6500 licenses shops in the world

Weaknesses

1.Expensive

2.Too crowded on weekends leads to loss of customers

3. Too focus on US domestic market.

4. Because of its perfectness of employee service, some employees complaints about the management which push them to always be perfect.

Opportunities

1.Introduce cheaper versions of coffee

2.Tap the smaller towns/cities

3. Could diverse their product not only in coffee.

4. Rising consumerism in emerging markets

Threats

1.Threat from existing coffee chains and fast food outlets

2.Dependent on Govt commodity rates

3. Global financial crisis which make peoples tend not to spend too much money.

4. Threats of substitute products and services include other drink items such as colas, teas or juices that are sold in retails.

5. Ill effects of coffee consumption.

Competition

Competitors

1.Cafe Coffee Day

2.Barista Barista Lavazza

3.Mochas

4.Costa Coffee

5.Barista Lavazza



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.