Amrit Corporation SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1029
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SWOT Analysis of Amrit Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amrit Corporation

Parent Company

Amrit Group

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Quality producer of milk, also diversified into other businesses

STP

Segment

People who need milk and milk products for daily use

Target Group

Lower, middle and upper middle class families

Positioning

Quality producer of milk

SWOT Analysis

Strengths

1. It has a well-diversified business including dairy and real estate business.
2. It is one of the leading producers of UHT milk
3. It has a premium township Gagan enclave in Ghaziabad city to its credit which is known for its high quality internal infrastructure.
4. It is also into the services business- i.e. corporate & strategic advisory services and BPO/back-office services to the Group Companies.

5. It has been operational for over 60 years now hence is well established.

Weaknesses

1.Lack of control over milk yield.
2.Distribution network is not very strong
3.For real estate business, distance between construction projects reduces efficiency

Opportunities

1.Opportunities in terms of exports can be exploited.
2.Financial support in terms of loans and insurance and growth in the income of people is in support of real estate industry.

Threats

1.No distribution and pricing policy on milk .

2.No incentive on entering into this sector unlike other food processing and meat sector.

Competition

Competitors

1.Nestle
2.Britannia
3.Agro Tech Foods Ltd.



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