SWOT Analysis of Amrit Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Quality producer of milk, also diversified into other businesses
People who need milk and milk products for daily use
Lower, middle and upper middle class families
Quality producer of milk
1. It has a well-diversified business including dairy and real estate business. 2. It is one of the leading producers of UHT milk 3. It has a premium township Gagan enclave in Ghaziabad city to its credit which is known for its high quality internal infrastructure. 4. It is also into the services business- i.e. corporate & strategic advisory services and BPO/back-office services to the Group Companies.
5. It has been operational for over 60 years now hence is well established.
1.Lack of control over milk yield. 2.Distribution network is not very strong 3.For real estate business, distance between construction projects reduces efficiency
1.Opportunities in terms of exports can be exploited. 2.Financial support in terms of loans and insurance and growth in the income of people is in support of real estate industry.
1.No distribution and pricing policy on milk .
2.No incentive on entering into this sector unlike other food processing and meat sector.
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