Camson Bio Technologies Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 823
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SWOT Analysis of Camson Bio Technologies Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Camson Bio Technologies Ltd

Parent Company

Camson Bio Technologies  Ltd.

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Provider of innovative and environment friendly solutions.

STP

Segment

Businesses/customers thriving on agriculture

Target Group

Farmers who are looking for innovative and environment friendly products & services along with high yield and crop safety

Positioning

Camson is a leading provider of innovative environment friendly solutions.

SWOT Analysis

Strengths

1.India’a first wholly integrated agriculture Biotechnology

2. It has a strong presence in India and has unique research and intellectual proprietary which gives the Company an edge over others.
3. Consistent investment in R&D and a strong focus on in-house research capabilities.

4. Committed to developing environment friendly bio-agricultural solutions.
5. Partners with rural farming communities, government agencies and corporate houses in India.

6.The production facilities set up in Bangalore are state-of-the-art and spread over 20 acres of land. This affords a high level of space for multi-product production, simultaneously.

Weaknesses

1. Limited market share due to stiff competition in the sector

2. Limited geographic reach

Opportunities

1.Emerging economies are consistently growing with increasing demand for agricultural products and fertilizers
2. Growing need for environment friendly products.

Threats

1.Strong competition from big players in the fertilizer market have resulted in weak demand for the company’s products. 
2. The effect of government regulations on Agriculture and crop prices has adversely affected the demand and supply of fertilizers.
3. The emerging economies are purchasing very cautiously, due to which product demand has declined.

Competition

Competitors

1.DuPont
2.Monsanto
3.Syngenta



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