Ugar Sugar Works Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 773
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SWOT Analysis of Ugar Sugar Works Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ugar Sugar Works Ltd

Parent Company

Shirgaokar group of companies

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

A sweet tradition

USP

Known for production of quality white crystal sugar

STP

Segment

Industrial users of Sugar and related products

Target Group

Sugar brokers, wholesalers and food processing industries

Positioning

Quality producer of white crystal sugar

SWOT Analysis

Strengths

1. Involved in the manufacture of white crystal sugar for over 65 years hence well-established.
2. It has installed a full- fledged waste water treatment plant. The treatment system consists of Biomethanation followed by Evaporation & a Dryer System, a technology that has been adopted for the first time in India.
3. It has good R&D capabilities.

4. It has come up with a lot of innovation like auto cane feeding system before the mills.
5. As a Diversification cum Tax Saving Measure the Company has decided to set up Four Wind Mills in Tamilnadu for Wind Power Generation.

Weaknesses

1. Volatility in sugarcane prices.
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS).

Opportunities

1. Scope for technology upgradation.
2.Opportunities in terms of export to new emerging markets.

Threats

1. Vulnerable to political interests
2.Being in an agro based Industry, inherent risks of the   vagaries of monsoon and other natural calamities.

Competition

Competitors

1.Rana Sugars Limited

2.Sakthi Sugars Limited

3.Simbhaoli Sugars Limited



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