Tarai Foods Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1226
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SWOT Analysis of Tarai Foods Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tarai Foods Ltd

Parent Company

Tarai Foods Ltd.

Category

Food Processing and products

Sector

Food and beverages

Tagline/ Slogan

-

USP

One of the few Quality producers in the frozen food segment in India.

STP

Segment

Businesses and people looking for top quality frozen foods and vegetables.

Target Group

Businesses that are into food and middle and upper middle class people

Positioning

Quality producer of frozen foods

SWOT Analysis

Strengths

1. It has been in operation for over 2 decades now and is hence well established.
2. Consistently looking at launching new products in the market like frozen tomato pulp.
3. It has successfully diversified operations into growing and processing of mushrooms.
4. It offers a wide range of products like manufacture of Frozen Peas, frozen sweet corn, frozen mixed vegetables, fresh, frozen and canned Mushrooms.

Weaknesses

1.Limited global presence.
2.Price and production of resources not in its hands and hence cost not under control.

Opportunities

1.There is a growing market in India.
2.Increase in disposable income of people.
3.Opportunities in terms of tie ups with hotels and Restaurants.

Threats

1.Non frozen fruits and vegetables in great demand and hence procurement could be a problem later
2.Frozen foods and vegetables are not in great demand right now.

Competition

Competitors

1.Safal, Mother dairy
2.ANS foods Ltd.
3.McCain Foods(India) Pvt. Ltd.



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