Simbhaoli Sugars SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 994
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SWOT Analysis of Simbhaoli Sugars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Simbhaoli Sugars

Parent Company

Simbhaoli Sugar mills

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

75 years: Keeping the Faith

USP

India’s Largest integrated sugar refinery

STP

Segment

Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers

Positioning

Positioned as a trusted brand with a lot of variety to offer.

SWOT Analysis

Strengths

1. It is a well-established company in the industry
2. Path breaking innovations in sugar refining like ion exchange technology.
3. Highly diversified business spanning specialty sugars, quality liquor, technology consultancy, co-generated power, extra neutral alcohol (ENA), ethanol and bio-manure.
4. It has the largest range of specialty sugars in India-Trust range of speciality sugars includes white crystal sugar, table sugar, icing sugar, breakfast sugar, sugar cubes (white and brown), Demerara sugar, Turbinado sugar, Muscovado sugar, candy sugar, and pharmaceutical-grade sugar.

5. It has also entered into the fast growing instant natural fruit-drink mix market with its brand Trust Sipp.

Weaknesses

1. Volatility of sugarcane prices
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS).

Opportunities

1. Huge potential to increase the productivity of cane and sugar recovery rate by improving technology more.
2. Growth in domestic consumption will drive the demand for sugar.

Threats

1.Cheap sugar imports are harming the sugar mills in India
2.Fall in the sugar prices in both international and domestic markets
3.Government is capping sugar price increases.

Competition

Competitors

1.KCP Sugar & Industries Cor poration Limited

2.Balrampur Chini Mills Limited

3.Dhampure Specialty Sugars Ltd.

4.Rana Sugars Limited

5.The Ugar Sugar Works Limited



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