Oudh Sugar Mills Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 645
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SWOT Analysis of Oudh Sugar Mills Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oudh Sugar Mills Ltd

Parent Company

KK Birla group of companies

Category

Food processing

Sector

Food and Beverages

Tagline/ Slogan

-

USP

One of the pioneers in the sugar industry

STP

Segment

Industrial users of sugar and sugar related products

Target Group

Sugar brokers, wholesalers and food processing industries

Positioning

One of the pioneers in the sugar industry

SWOT Analysis

Strengths

1. It is one of the largest and rapidly growing company in the Sugar Industry.
2. Company has consistently grown through organic and inorganic modes of growth.
3. Parent company is one of the oldest and well established companies in India.
4. The parent group, The K K Birla Group is a major player in key industries like fertilizers, chemicals, heavy engineering, textiles, shipping, media etc. apart from sugar.

Weaknesses

1. Volatility in sugarcane prices.
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS).

Opportunities

1. Huge potential to increase the productivity of cane and sugar recovery rate by improving technology more.
2. Growth in domestic consumption will drive the demand for sugar.

Threats

1. Vulnerable to political interests
2.Being in an agro based Industry, inherent risks of the   vagaries of monsoon and other natural calamities.

Competition

Competitors

1.Modi Sugar Mills

2.Simbhaoli Sugar Mills Ltd

3.Godavari Biorefineries Ltd



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