Natraj Proteins Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1029
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SWOT Analysis of Natraj Proteins Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Natraj Proteins Ltd

Parent Company

Natraj Proteins Ltd.

Category

Food Processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Quality producer of de-oiled cake, crude oil, refined oil, Lecithin etc

STP

Segment

Industries, businesses, people looking for refined oil, crude oil and oil cakes

Target Group

Farmers and Lower, Middle and upper middle class people

Positioning

Quality producer of de-oiled cake, crude oil, refined oil, Lecithin etc

SWOT Analysis

Strengths

1. It has been in operation for decades now and is hence well established.
2. The Company has its manufacturing unit in Itarsi, Madhya Pradesh with installed capacities of 75,000 MT de-oiled cakes and oils and 15,000 MT refined oil.
3. The company has significantly large operations in India.

4.Emphasis on superior procurement,  trading skills and tough quality control standards.

Weaknesses

1.No control on raw material prices as product is agro based.
2.Despite high quality product and good distribution, limited brand awareness as compared to some other brands.

Opportunities

1.Control price fluctuations.
2.Expansion into premium segments and global markets.

Threats

1.Entry of more domestic and international players.
2.Food Regulations by government.

Competition

Competitors

1.Ruchi Soya Industries Ltd.
2.Vippy Industries.
3.Kriti nutrients Ltd.



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