Mihijam Vanaspati Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 597
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SWOT Analysis of Mihijam Vanaspati Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mihijam Vanaspati Ltd

Parent Company

Mihijam Vanaspati Ltd.

Category

Food Processing and Products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Quality producer of Hydrogenated oils.

STP

Segment

People who are looking for good quality vanaspati and oil at reasonable prices.

Target Group

Quality and hygiene conscious home makers-middle and upper middle class

Positioning

Quality producer of Hydrogenated oils

SWOT Analysis

Strengths

1. Company has installed the latest technology to improve the quality and productivity for usage of more minor oils to enhance the availability of raw oils.
2. The Company initiated a number of measures to meet quality standards of its products in order to produce quality products as well as to reduce oil loss in the process.
3. The company has been in operation for over 2 decades now and is hence well established.

Weaknesses

1.Low advertising and visibility.
2.Low penetration in the food processing industry.

Opportunities

1.Opportunity in terms of global expansion.
2.Opportunities in terms of tie ups with Hotels and Restaurants
3.Expansion of product portfolio.

Threats

1.Already established strong players are increasing penetration.
2.Brand switching cost is low here.
3.It is a highly competitive industry.

Competition

Competitors

1.Rasoi Ltd.
2.Ruchi Nutri Gold Vanaspati
3.Rath vanaspati ghee, Cargill

4.Gemini cooking oil



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