Indo Biotech Foods Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 754
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SWOT Analysis of Indo Biotech Foods Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indo Biotech Foods Ltd

Parent Company

Indo Biotech Foods Ltd.

Category

Food Processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Known as a provider of chemical free Rice, Dal, Poha, Oil etc.

STP

Segment

People looking for chemical free cereals

Target Group

Middle and Upper Middle class

Positioning

Provider of chemical free Rice, Dal, Poha, Oil etc.

SWOT Analysis

Strengths

1. It is well known for producing 100% chemical free Rice, Dal, Poha
2. IBF is the first company in India to obtain the unique bar code number from the Europeon Article Numbering (EAN) association.
3. It has achieved some success in exporting its products
4. It has three subsidiaries -- Indo Biotech Agro Products, Yamuna Valley Rice Mills and Veg Protein (India)

Weaknesses

1.Lack of marketing leads to poor brand recall among consumers
2.Management of the firm needs to be strengthened

Opportunities

1. Use of high quality rice in preparations of delicacies such as banana bread, Spanish rice, oat meals etc. will increase the export demand

2. India is one of the fastest growing food markets in the world which presents a huge opportunity.

Threats

1.Threat from local and global players.
2.Change in the consumption pattern of Basmati rice or reduction in demand could adversely affect profitability.
3.Due to seasonal nature of Rice cultivation, anomalies in weather condition during that period can have adverse impact on production.

Competition

Competitors

1.REI Agro LTd.
2.Kohinoor Foods
3.Unbranded Local sellers



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