SWOT Analysis of Indo Biotech Foods Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Indo Biotech Foods Ltd
Indo Biotech Foods Ltd.
Food Processing and products
Food and Beverages
Known as a provider of chemical free Rice, Dal, Poha, Oil etc.
People looking for chemical free cereals
Middle and Upper Middle class
Provider of chemical free Rice, Dal, Poha, Oil etc.
1. It is well known for producing 100% chemical free Rice, Dal, Poha 2. IBF is the first company in India to obtain the unique bar code number from the Europeon Article Numbering (EAN) association. 3. It has achieved some success in exporting its products 4. It has three subsidiaries -- Indo Biotech Agro Products, Yamuna Valley Rice Mills and Veg Protein (India)
1.Lack of marketing leads to poor brand recall among consumers 2.Management of the firm needs to be strengthened
1. Use of high quality rice in preparations of delicacies such as banana bread, Spanish rice, oat meals etc. will increase the export demand
2. India is one of the fastest growing food markets in the world which presents a huge opportunity.
1.Threat from local and global players. 2.Change in the consumption pattern of Basmati rice or reduction in demand could adversely affect profitability. 3.Due to seasonal nature of Rice cultivation, anomalies in weather condition during that period can have adverse impact on production.
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