Himalya International Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4248

SWOT Analysis of Himalya International Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Himalya International Ltd

Parent Company

Himalya International Ltd.


Food processing


Food and Beverages

Tagline/ Slogan

We are what we eat


Known for offering quality and fresh products



People who want fresh fruits, vegetables and associated product

Target Group

Middle and upper middle class families


Pure and natural food products from the lap of Himalayas

SWOT Analysis


1. Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air and the richest of soil.
2. It was India’s first frozen foods company
3. Known for satisfying the needs of its customers through innovative and customer fit products.
4. It is known for fresh, good quality and hygienic products.

5.There is direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of results.


1.High requirement of working capital.
2.Seasonality of raw material
3.Pests can affect produce and create a lot of problems.


1.Opportunities in terms of opening of global markets
2.Favourable demographic profile and changing lifestyles
3.Opportunities in terms of diversification into other product categories.

4.Advertise and promotion opportunities still largely untapped


1.High inventory carrying cost
2.Threat from global players planning to enter the market.

3. Economic instability and inflation in the country.



1.Hatsun Agro products
2.Rei Agro
3.Heritage foods

4. Mother Dairy


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