Himalya International Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4920
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SWOT Analysis of Himalya International Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Himalya International Ltd

Parent Company

Himalya International Ltd.

Category

Food processing

Sector

Food and Beverages

Tagline/ Slogan

We are what we eat

USP

Known for offering quality and fresh products

STP

Segment

People who want fresh fruits, vegetables and associated product

Target Group

Middle and upper middle class families

Positioning

Pure and natural food products from the lap of Himalayas

SWOT Analysis

Strengths

1. Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air and the richest of soil.
2. It was India’s first frozen foods company
3. Known for satisfying the needs of its customers through innovative and customer fit products.
4. It is known for fresh, good quality and hygienic products.

5.There is direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of results.

Weaknesses

1.High requirement of working capital.
2.Seasonality of raw material
3.Pests can affect produce and create a lot of problems.

Opportunities

1.Opportunities in terms of opening of global markets
2.Favourable demographic profile and changing lifestyles
3.Opportunities in terms of diversification into other product categories.

4.Advertise and promotion opportunities still largely untapped

Threats

1.High inventory carrying cost
2.Threat from global players planning to enter the market.

3. Economic instability and inflation in the country.

Competition

Competitors

1.Hatsun Agro products
2.Rei Agro
3.Heritage foods

4. Mother Dairy



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