Caramilk SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 742
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SWOT Analysis of Caramilk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Caramilk

Parent Company

Lotte India Corporation Ltd.

Category

Confectionery

Sector

Food and Beverages

Tagline/ Slogan

Rich taste of real milk

USP

Gives the taste of milk in a chocolate

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

Rich Taste of milk in a chocolate

SWOT Analysis

Strengths

1.High quality inexpensive product
2. Colourful packaging to give them an enticing look.
3. Known for its rich caramel taste
4. Good quality at a low price

5. Strong distribution due to strong parent company

Weaknesses

1.Reach and distribution not extensive.
2.Not many flavours are available.

Opportunities

1.Opportunity in terms of launching Sugar free variant
2. Innovation within the brand.

3. Opportunities in terms of untapped rural markets.

Threats

1. Threat from other branded chocolate manufacturers
2.Sweets as substitutes

Competition

Competitors

1.Local candies
2.Alpenliebe
3.Parle melody



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