Chocopie SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1603
Advertisements

SWOT Analysis of Chocopie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chocopie

Parent Company

Lotte India Corporation Ltd.

Category

Snacks

Sector

Food and Beverages

Tagline/ Slogan

Together Forever; The love for pie

USP

Innovation-Cream filled biscuits dipped in delicious Choco

STP

Segment

People looking to have snacks and sweets

Target Group

People from urban and semi-urban middle class

Positioning

Cream filled biscuits dipped in delicious Choco

SWOT Analysis

Strengths

1. A very popular brand among children and parents alike
2. Reasonable pricing in the market
3. Good quality product

4. Good distribution and availability due to parent brand

Weaknesses

1.Very less advertisement and promotion
2.Imported products are eating into market share.

Opportunities

1.Opportunities in terms of launching a sugar free variant
2.More advertising and promotion
3.Untapped rural markets could be explored

Threats

1.Threat from other branded chocolate manufacturers
2.Sweets as substitutes
3.Health concerns

Competition

Competitors

1.Monginis cakes
2.Cadbury chocolates
3.Britannia cream biscuits



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.