Lotte India Corporation Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1687
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SWOT Analysis of Lotte India Corporation Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lotte India Corporation Ltd

Parent Company

Lotte Confectionary Ltd.

Category

Food processing

Sector

Food and Beverages

Tagline/ Slogan

-

USP

It has brands that children have grown up with.

STP

Segment

People looking to have gum and candy

Target Group

Children and families belonging to lower, middle and upper middle class

Positioning

Positioned as a brand that children have grown up with

Product Portfolio

Brands

1. Booproo

2. Sprout

3. Coffee Bite

4. Lacto King

5. Caramilk

6. Chocopie

SWOT Analysis

Strengths

1. It has the advantage that it is totally focused on chocolate, candy, chewing gum and thus has a unique understanding of consumers in these segments.
2. Parent company is South Korea’s No. 1 confectioner.
3. A wide variety of products on offer.
4. Parry confectionary Ltd. (now sold to Lotte corporation)was the first to introduce sweets in India.

5.It has a strong distribution network.

Weaknesses

1. The company is dependent on the confectionery and beverage market, whereas other competitors e.g. Nestle have a more diverse product portfolio.
2.Other competitors like Cadbury. Nestle etc have greater international experience and have gained a foothold in India.

Opportunities

1. Because of changes in consumer tastes and preferences - healthier snacks with lower calories need to be developed. R&D and product launches have led to sugar-free variants
2. The confectionery market is characterized by a high degree of merger and acquisition activity in recent years. Opportunities exist to increase share through targeted acquisitions
3. Significant opportunities exist to expand into the emerging markets of China and Russia where populations are growing, consumer wealth is increasing and demand for confectionery products is increasing.

Threats

1. Competitive pressures from other branded suppliers (national and global). Aggressive price and promotion activity by competitors.
2. Social changes - Rising obesity and consumers obsession with calories counting. Nutrition and healthier lifestyles affecting demand
3.Increasingly demanding cost environment, particularly for energy, transport, packaging and sugar.

Competition

Competitors

1.Lotus Chocolate
2.Nestle
3.Kraft Foods

4. Parle

5. ITC



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