Nutrine SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 857
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SWOT Analysis of Nutrine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nutrine

Parent Company

Godrej Hershey Ltd

Category

Confectionery

Sector

Food and Beverages

Tagline/ Slogan

Zyaada doodh, zyaada caramel, zyaada bada

USP

A toffee which is bigger and has higher quantity of milk and caramel

STP

Segment

Confectionery for children

Target Group

Kids who look for toffees which is tasty

Positioning

A toffee which is not only tasty but also healthy

SWOT Analysis

Strengths

1. Godrej a strong brand name in India and Hersheys is a big global brand
2. Toffee popular amongst kids in India
3. High amount of caramel & milk

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Weaknesses

1. Brand recall value being limited, the advertisements and other promotions are not too rampant to keep it on the top of buyer’s mind
2. Not much of product differentiation

Opportunities

1. Non-traditional marketing strategies

2. Free gifts that enthuse kids

Threats

1. Chocolates in the same price range is available in India
2. Competition is huge and almost negligible switching costs

Competition

Competitors

1. Cadbury Eclairs
2. Parle Mango Bite
3. Parle Melody



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