Jumpin SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 973
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SWOT Analysis of Jumpin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jumpin

Parent Company

Godrej Hershey Ltd

Category

Food & Beverages

Sector

FMCG

Tagline/ Slogan

Peeke sab kahe mmmmm/ Sip sip me boing boing

USP

A fruit drink which mesmerizes with its taste

STP

Segment

Fruit flavored beverages for everyone

Target Group

Children from the upper middle class in urban areas

Positioning

A fruit drink which mesmerizes with its taste to the kids

SWOT Analysis

Strengths

1. Large variety of flavors
2. Attractive packaging and good quality
3. Hershey has good experience in selling worldwide (UK)

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Weaknesses

1. Pepsico and Coca Cola launching their pulp juice variants leveraging on their brand names
2. Advertising has reduced over the years
3. Lesser market share in emerging economies

Opportunities

1. Increase advertising spend
2. Enhance non-traditional promotional spend since it caters to kids to whom such promotions enthuse a lot

Threats

1. Smaller cities still prefer non-packaged from juice corners rather than packaged juices
2. In larger cities, Parle Frooti and Real Juice have captured significant market share

Competition

Competitors

1. Dabur Real Juice
2. Frooti
3. Maaza

4. Slice



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