Godrej Hershey Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1085
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SWOT Analysis of Godrej Hershey Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Hershey Ltd

Parent Company

Joint Venture (JV) between The Hershey Company (USA) and Godrej Group

Category

Food & beverages

Sector

Food & beverages

Tagline/ Slogan

Do more with milk

USP

Fast diffusion of US innovation into Indian market

STP

Segment

Food and beverages for everyone

Target Group

Kids of middle to high income group people who look for quality food alternatives

Positioning

A subsidiary which looks forward to provide quality products from USA into the Indian market

Product Portfolio

Brands

1. Jumpin

2. Sofit

3. Nutine

SWOT Analysis

Strengths

1. Godrej a well known brand in India and Hershey is a global leader in chocolate
2. A wide variety of products
3. Strong distribution network

4. Attractive webpage and good online presence

5. Over 1500 distributors across India

6. Strong sales force of over 500

Weaknesses

1. Large competition from established players in bigger cities
2. Large competition from non-established players in small cities
3. Distribution network in spite of being strong isn’t as strong as Parle or Pepsico or Coca Cola

Opportunities

1. Higher spend in advertising
2. Sponsorship of sports and other popular events
3. Use of other non-traditional promotional techniques in order to gain market penetration

Threats

1. A possibility of joint venture split if things don’t work out
2. Threat from Pepsico or Coca Cola on all food products

Competition

Competitors

1. Parle Agro
2. Pepsico
3. Coca Cola



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