Godrej Hershey Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1056

SWOT Analysis of Godrej Hershey Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Hershey Ltd

Parent Company

Joint Venture (JV) between The Hershey Company (USA) and Godrej Group


Food & beverages


Food & beverages

Tagline/ Slogan

Do more with milk


Fast diffusion of US innovation into Indian market



Food and beverages for everyone

Target Group

Kids of middle to high income group people who look for quality food alternatives


A subsidiary which looks forward to provide quality products from USA into the Indian market

Product Portfolio


1. Jumpin

2. Sofit

3. Nutine

SWOT Analysis


1. Godrej a well known brand in India and Hershey is a global leader in chocolate
2. A wide variety of products
3. Strong distribution network

4. Attractive webpage and good online presence

5. Over 1500 distributors across India

6. Strong sales force of over 500


1. Large competition from established players in bigger cities
2. Large competition from non-established players in small cities
3. Distribution network in spite of being strong isn’t as strong as Parle or Pepsico or Coca Cola


1. Higher spend in advertising
2. Sponsorship of sports and other popular events
3. Use of other non-traditional promotional techniques in order to gain market penetration


1. A possibility of joint venture split if things don’t work out
2. Threat from Pepsico or Coca Cola on all food products



1. Parle Agro
2. Pepsico
3. Coca Cola


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