Chlormint SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1434
Advertisements

SWOT Analysis of Chlormint with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chlormint

Parent Company

Perfetti Van Melle

Category

Confectionery

Sector

Food and Beverages

Tagline/ Slogan

Dobaara mat poochhna

USP

Contains Herbasol that helped breath freshness

STP

Segment

Confectionery for everyone

Target Group

People who want to have a convenient way of bringing freshness to their breath

Positioning

An Ayurvedic Proprietary Medicine/Range which contained Herbasol that helped breath freshness

SWOT Analysis

Strengths

1. The brand has been refreshed from time to time with launch of variants like Chlormint Ice which was a strong mint and Freshfill
2. Though this was a seemingly mundane product proposition, the brand was built around the platform of 'anytime freshness' meaning as and when required rather than being occasion specific
3. Dosage has been properly highlighted if and only if need be
4. Advertisement and branding which has a good recall value

5. Has a popular brand ambassadors and good advertising

6. Good distribution and availability of the product

7. Strong brand name of the parent company adds value

Weaknesses

1. Intense competition in the segment means brand switching is quite high to other products

2. Market share growth is less due to many options

Opportunities

1. Introduce new varieties and flavors
2. Introduce bigger packets to see how they perform

Threats

1. Low switching cost
2. Not much of product differentiation

Competition

Competitors

1. Halls
2. Center Fresh



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.