Boomer Chewing Gum SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4731
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SWOT Analysis of Boomer Chewing Gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boomer Chewing Gum

Parent Company

Wrigley

Category

Confectionary

Sector

Food and Beverages

Tagline/ Slogan

Boom Boom Boomer

USP

Bubble gum

STP

Segment

Chewing gum for children

Target Group

Young kids who want to have a flavored chewing experience

Positioning

A bubble gum which swells like no other

SWOT Analysis

Strengths

1. Advertising which has a good recall value
2. Attractive packaging
3. Wrigley products have a good quality perception

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Weaknesses

1. Advertising has weakened across years
2. Bubble gum market has a very niche target segment (kids) as compared to chewing gums
3. Jellies have eaten into the share of chewing gums

Opportunities

1. Try more of non-traditional marketing procedures like center fresh
2.Try introducing a chewing gum (flanking variant).

Threats

1. Too many smaller players coming up with their products
2. Complementary offers don’t really work as much as they did earlier

Competition

Competitors

1. Center Fresh
2. Big Babol



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