Mountain Dew SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5735
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SWOT Analysis of Mountain Dew with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mountain Dew

Parent Company

Pepsi Co

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Darr ke Aage Jeet hai

USP

High energy Extreme citrus taste

STP

Segment

Aerated beverages and softdrinks

Target Group

Young individuals from the upper and middle class

Positioning

Celebrating the bold, adventurous and rebellious spirit of youth

SWOT Analysis

Strengths

1. Strong brand awareness, recall through memorable advertisements

2. Unique taste and clear positioning attracts a strong brand following

3. International brand with lot of resources to grow in the markets

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Weaknesses

1. A lot of investment is required for branding exercises

2. Stiff competition means limited market share

Opportunities

1. Innovate a new healthy drink with citrus fruit flavor

2. Multiple flavors already exist in foreign markets – launch them here

Threats

1. Sprite, its strongest competitor is well entrenched in the market

2. Pepsi may cut its marketing budget in the future

3. Lot of local drinks and Nimboo based brands are posing a threat

Competition

Competitors

1. Sprite

2. Limca

3. 7Up



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