Cadbury’s Gems SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3156
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SWOT Analysis of Cadbury’s Gems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cadbury’s Gems

Parent Company

Cadbury

Category

Confectionery

Sector

FMCG

Tagline/ Slogan

Raho umarless Cadbury Gems ke sath; Rangeen Panda Ki Rangeen Pasand

USP

The taste of chocolate in the size of a toffee

STP

Segment

Confectionery for everyone

Target Group

Kids and adults who like something which provides the taste of a chocolate in the size of a toffee, and that too in different colors

Positioning

A little button of chocolate covered with colorful candy shell with attractive packaging

SWOT Analysis

Strengths

1. Attractive packaging for children
2. Popular amongst kids
3. Not many competitors have come up with similar products
4. Different colors provide it with an added selling point amongst kids

5. All commercials of Gems have used the colorful panda as a pneumonic and the consumers have given it a big thumbs-up

6. Good distribution and availability of the product

7. Strong brand name of the parent company adds value

Weaknesses

1. Being a popular brand it gets replicated by fake products
2. Chocolates in smaller packages have eaten into its market share

Opportunities

1. Use non-traditional means for promoting the product
2. Come up with different shapes of packaging that shall make it even more popular amongst kids

Threats

1. Competitors like Nestle can anytime come up with such a product
2. Using colors always poses a threat of some competitor defaming it for not being healthy

Competition

Competitors

1. Nutties

2. Malteasers



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