Madhur Industries Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 715
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SWOT Analysis of Madhur Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Madhur Industries Ltd

Parent Company

Madhur Industries Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

‘The taste of Life’

USP

A great quality product

STP

Segment

Food processing segment

Target Group

Households/restaurants/retail outlets

Positioning

Offers great quality product globally

SWOT Analysis

Strengths

1. Preferred buyer status with the farmers on account of good relationships

2. The company owns a well-equipped laboratory where all the products are examined in detail.

3. It is an ISO 9001-2000 and HACCP certified company.

4. It’s production capacity is 6000 tons per annum and it is also expandable, which empowers it to grow further

Weaknesses

1. Intense competition means limited market share

2. The reach of the brand is limited compared to market leaders

Opportunities

1. Access to global markets
2. Vast domestic market
3. Rising income levels

Threats

1. High inventory carrying costs
2. High taxation
3. Unfavorable government policies affect business

Competition

Competitors

1. Jubilant foods

2. Kohinoor Foods

3. Heritage Foods



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