Murli Industries Limited SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 632
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SWOT Analysis of Murli Industries Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Murli Industries Limited

Parent Company

Murli Industries Limited

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Freshness and purity

STP

Segment

Food processing segment

Target Group

Middle-class and low end restaurants and households

Positioning

High quality products at cheaper rates

SWOT Analysis

Strengths

1. Extensive market research on consumer taste preferences and consumer friendly packages

2. Reach in 20 states in India

3.  Commissioning of two Captive co-generation Power Units with combined capacity of 18 MW

4. Recognized as a market force supplying agro-products, paper and power thereby catering to a cross-section of the society with the cement plant further reinforcing the image as the supplier of premium products.

Weaknesses

1.Limited brand recall and lesser market share

2.Limited market penetration

3.Low advertising and visibility

Opportunities

1.Increase its presence in international market

2.Focus on branding

3.Demand for solvents is increasing

Threats

1. Increased competition from local and regional players

2.Increase in duty on products exported

Competition

Competitors

1.Anik Industries

2. Agro tech Foods

3. KS Oils



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